What Would Be The Most Significant Element That Will Make A Joint Venture Giveaway Productive For My List Building Efforts?
A JV giveaway event is a site used by Internet marketers who get together to use their email lists to help establish the lists of subscribers of all the participants involved. By being involved in such an event every member has the potential to grow their own email list by taking advantage of the joined power of all the other list builders who are participating.
The way it works is each participant of the JV giveaway submits one or more free products together with their squeeze pages they will use to gather new sign-ups. They then consent to send letters their email list on launch day promoting the giveaway and all the gifts being given away by other marketeers.
The one most significant element that will make a JV giveaway event a success for you, would obviously be - your gifts. A good event (for you) would be an event where you built your list of subscribers. For that to take place you want people to opt-in for your contributions. Therefore you need your offers to be engaging for the people that become a member of the event as members.
What are the attributes your offers need to have?
1) Uniqueness - Your gifts should be unique so they will stand out in the sea of gifts. How to make them unique? Look at the other items on this list.
2) Contemporary - Your offer should not be a worn out eBook from 2002.
3) Substance - Your contribution must provide significant, useful information.
4) High quality graphics - People "shop" with their eyes. Create your graphics appealing, delightful to look at and exciting.
5) Good copy - Create a "smart" sales copy that will grab them by their mouse clicking finger. You essentially need to sell your gifts twice:
A. At the gift list - You need an attractive headline (some events limit it to 25 characters) and a brief, attractive copy (some events limit that to 500 or even 300 characters).
B. At the gift's squeeze page - this is similar to sales letter only instead of a "buy now" button you will have a sign up form.
6) Bonuses - You need to (yes, "must" - people have come to anticipate this) have bonuses on the download page. Please, add a few solid bonuses and not just the usual affiliate promotions.
7) Follow up - Follow up on your subscribers. Make it your own and give more bonuses.
Conclusion
You need good marketing skills for your offers to generate the type of results you want. Invest in your offers and your list of subscribers will expand.